We need help! In February 2005, we bought a magazine that had been going for 14 years. It was a single-colour, free, New Age, provincial magazine that was making a loss. In the last 2 years we have turned it into a national magazine (the retail outlets have increased from 50ish to 385), we have more than doubled the subscriber numbers and expanded the advertiser base. We have gone to colour, are charging for it and the conent has become more mainstream, so the we can get "The Message" to more people - rather than the theoretical New Age, we now feature people who have had life challenges and what they've done (in spite of or because of) to create better lives. We also have organics, humour, horoscopes, giveaways, vegetarian recipes and articles from a whole range of "therapists", in a diverse range of areas - physical, emotional and spiritual. The magazine is "Input" and you can see it at www.inputmag.co.nz Our problem is that, despite the above improvements (which took all our life savings) the magazine just is not making enough for us to live on. My partner, Anna, has had to get a full-time job and I have a part-time one. Everyone who sees the magazine just loves it and our perception is that there are just not enough people who know about it - if we could afford an effective marketing campaign, it would help. So, we see several solutions:
1. Sell the magazine
2. Bring an investor in
3. Have a marketing person/organisation run a campaign for a percentage of the sales
4. Give the magazine up We know that we do not have the answers right now so does anyone out there have any ideas, please? Quote | 
