Hiya

My passion is inspiring therapists to create their dream business!

If you've got any marketing or business development issues, concerns or questions, please ask them here!

Remember, if you don't ask, you won't get!

Peace

Pete

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Pete,
What's the biggest mistake therapists make when marketing their businesses?
Carl

www.extraincomefortherapists.com

Last edited: 14-07-2006 10:36:53 PM

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Biggest mistake, bar none, is defining, and therefore marketing themselves, by their therapies.

Prospective clients have pains and problems in their lives that they want fixed. It would be fair to say that they don't really care how you fix them. I mean, do you mind whether your mechanic uses a whojamthingy or whatchamacallit to fix your car? No. Your car's broke. You want it fixed. Now!

If the only change you make to your marketing is to think of SOAP, you'll see improved results. SOAP stands for Solver Of A Problem, and you can find out more in my e-workbook available on this site: http://www.holisticlocal.co.uk/books/paid/howtowriteeffectiveadverts.pdf.

Hope that helps.

Peace

Pete

Last edited: 18-07-2006 11:22:14 AM

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i would add to pete's comments - SELF EXPRESSION

a belief in the value of self expression is the greatest issue with natural therapists and their marketing - and translates into most of the other issues we see present - including marketing according to their practice, rather than the needs of the market

we have researched over 6000 wellness professionals over the past six years, and have generated a report detailing the attributes of unsuccessful wellness professionals

you can download it from here: http://www.nuovon.com.au/newslettersubscription/tabid/98/Default.aspx

all love

cameron

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The saying is, sell the sizzle, not the sausage'.

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