Hi there, I would agree wholeheartedly. Putting up your prices is the way. As a clinical hypnotherapist I would get less client "buy-in" if i charged £20 per session as opposed to £50-60. I can only speak for my line of work however, in that the success of my sessions are not entirely down to me... I can only work with clients who are willing to change. A higher premium almost guarentees this.
It frees me up to do my work knowing the client is committed to the sessions we have together. With everything rising in price here in the uk, the onus is on us as individuals to raise our level of income or win the lottery. Only one of those is within our direct control! The other thing is to be creative with your marketing, position yourself differently. History has shown that the during lean economic times, most organisations cut back on marketing their wares first.... the opposite should be true. If less people are marketing/advertising in your sphere... you have greater advantage and greater chance of reaching people. If your potential clients see you dropping prices it also alludes to your instability as a practise. My advice, press forward, raise your prices and set yourself up as a "premium" therapist, not a bargain baesment. The association between your pricing and how you are percieved is not to be underestimated. Failing that, buy a pushbike, it needs no petrol. Peace Asif Quote | 
